Seven roles you would otherwise be hiring for, in install order, one card each.
How the seven fit together, and what they cost: the Lead Growth System.
Order matters more than the list does. Each role feeds the next, which is why the ads role is last: paid traffic arriving before anyone answers the phone costs more than it returns. Each card says what it does, what it proves, and whether it costs ad spend.
Mobile-first, fast, with a real offer above the fold asking one question at a time — not a “Contact Us” box nobody fills in.
Open your own form on your phone — count the fieldsWhat it does and how to check your own site in 14 seconds. Product demo still to come: a visitor landing, hitting the form, and the lead appearing in the CRM.
Your past customers get texted a real reason to come back. Revenue out of a list you already paid to build.
Check your texts: how many past customers heard from you this quarter?Product demo still to come: a dormant list being worked and a reply thread turning into a booking.
Asks every customer for a review after the job, with nothing offered in return. Replies to the review for you, then asks that customer for a referral.
Count your Google reviews from the last 90 daysWhat it does and how to check your own profile in 14 seconds. Product demo still to come: the post-job request firing and a review landing on the profile.
Every web lead answered automatically, around the clock, while it is still warm.
42 hours: average first reply to a web lead, among the firms that replied at all (HBR audit of 2,241 US firms, 2011)What it does and the number behind it in 14 seconds. Product demo still to come: a stopwatch against a real inbound lead, and the automatic first reply.
Picks up when your team can’t, after a few rings. Books on the call and texts the confirmation.
Pull your call log for last SaturdayProduct demo still to come: a live call answered end to end, ending in a booked slot.
Your team practises against an AI that runs your script, then uploads real calls and gets graded against it.
When did whoever answers your phone last get trained?What it does and the question it raises in 14 seconds. Product demo still to come: a real call transcript being scored, with the coaching note.
Only once the six above are live and producing. Your ad account, your card, never marked up. By this point the ads are funded out of profit instead of hope.
Running ads before this is buying losses at scaleWhy it is hired last, in 14 seconds. Product demo still to come: the spend dashboard and the rule that pauses a losing set.
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